Projects

New Realities | Brand & Partnership

New Realities is a global project from Lenovo that invites you to see the world through their eyes. To hear their thoughts first-hand, witness the positive change they want to see, and help make that change a reality. Ten films, each story shot in 360-degree Virtual Reality, invite you into the worlds of young female change-makers around the world – from Bangalore to Berlin to Bologna and beyond.

Inspirational, insightful, and fully immersive, our 360-degree films allow you to walk through a portal and into the world of these young women. Using technology to enhance the storytelling helps give the audience a unique perspective, creating a sense of presence, a strong connection, and, importantly, a deeper level of empathy.

Smarter Technology For All | Brand, Business transformation, Software integration, & MarTech optimization

Smarter Technology for All, STFA, a global brand campaign to increase brand awareness through customer stories. We power businesses of all kinds with the smart devices, infrastructure, solutions, and services they need to accelerate their intelligent transformation.

District and school websites | Brand, Business transformation, Change management, Software integration & MarTech optimization

WCPSS is the #1 largest school district in North Carolina and the 15th largest school district in the nation with over 180 schools. It’s critical for a district this size to quickly communicate content to parents, schools, and communities efficiently. Also, it is important schools are able to swiftly update their school websites. The goal was to move the district and all the school websites to a single content management system platform.

Effective Teaching Framework Community | Brand, Change management, Strategy & Implementation

The Effective Teaching Framework (ETF) was a WCPSS initiative established to provide educators with resources and tools to be effective in the classroom with the goal of increasing student learning. It provided a common vocabulary and common areas of performance that effective teachers in WCPSS would demonstrate.

WCPSS Intranet | Brand, Business transformation, Change management, Software integration & MarTech optimization

WCPSS Intranet's target audience consists of 18,000 staff and faculty. It was critical to improving communications efforts by providing up-to-date information and user engagement across all departments using a scalable platform. This web platform will be the main internal communication portal where employees receive important information about what’s happening in the WCPSS community.

Steidinger Consulting | Brand and content strategy, Design & Development

Steidinger Consulting's mission is to help people reach their fullest potential by teaching people how to lead, serve out their call in the most authentic way and help people find their purpose. Steidinger Consulting's project included a branded site and email marketing templates in MailChimp.

Jeffery Chapman Ministries | Brand strategy, Organizational management, Design & Implementation

Developed and implemented a digital marketing strategy outlining several marketing campaign roadmaps to increase JCM visibility, brand awareness, and membership. The focus areas of this strategy were redesigning a website that allows user engagement, build an eCommerce store to showcase products, and build a subscription program creating customer loyalist.